Every single sign you're in MQL Hell
Have you ever paid the high price for a batch of BANT-qualified leads for your sales team and - instead of seeing follow-ups on your $400/lead program - the contacts sat in your database and never saw the light of day?
Or did your marketing team ever hand you hundreds of “qualified leads” whose only real qualification was that they downloaded an ebook....one time?
Then you might be in MQL Hell.
Marketing Qualified Leads (MQLs) are one of the biggest points of friction between sales and marketing teams, caused by mis-aligned processes and mutual misunderstandings on what a “qualified” lead actually is.